Why You Need an Expert Listing Agent

by c21commonweath_ldowling 20. March 2019 15:13

Accurately pricing a home is a listing agent’s top priority. While they have many other duties, landing on the right price for your home is the most important part of their job. Pricing your home too low results in a loss of profits, while pricing your home too high means potentially watching your home sit on the market while you slowly lose money.

To ensure your home sells for the right price, rely on an experienced listing agent who can yield promising and fast results. While their aim should never be to inflate the sale’s price, an agent should be able to get the best deal on your home in relation to what it authentically has to offer.

Pricing and Marketing

Before you get an offer on your home, an agent first determines its price. A listing agent may study sales prices of homes in the neighborhood to price your home within a similar range. The location and neighborhood provide context for your home’s value, so an agent will consider these relevant regional factors.

An agent will also devise a marketing strategy to ensure your home comes attached with a nice price tag. Many tactics may be used, but agents commonly focus on improving your home's aesthetic and publishing listings.

If your home looks a little shabby, your agent may suggest you spruce up the place. Home improvements and staging are two things that help guarantee you walk away with more money quickly. Part of this process includes taking great photos of the interior and exterior of your home to showcase its best features.

More importantly, your agent has the knowledge and connections to market your home on multiple listing services, helping to bring in more foot traffic to your open houses. Don’t worry about communicating with pools of potential buyers with an experienced listing agent who does this work for you. 

Negotiating Like a Pro

Negotiating is the next phase taking place after receiving an offer. During this phase, the agent presents the seller with a buyer’s proposal. If the price isn’t where you want it to be, it’s the agent’s job to negotiate with the buyer to try and get a better offer or decide on a faster closing date. Remember, it's the job of the listing agent to haggle. Expert negotiating can save you quite a bit of money if your agent negotiates properly.

How to Choose a Listing Agent

Searching for the right listing agent takes time. Before making any final decisions, do your research. An agent with years of experience is more reputable and will get you a better deal on the price of your home. Don’t hesitate to shop around and ask questions while searching for your all-star agent. Asking how many homes they’ve sold in the area, the average price range of homes they’ve sold, and how they’ll construct a marketing plan get you closer to finding an experienced agent who can sell your home quickly.

A Successful Sale

With an expert listing agent, you’ll receive help with pricing, prepping, marketing, and negotiating. Take the time to find an agent with experience selling homes in your neighborhood to make the home-selling process more straightforward. You deserve to experience a profitable sale with the help of an agent with key industry knowledge and expert negotiating skills.

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