What to Look for in a Real Estate Photographer

by c21commonweath_ldowling 18. September 2017 10:09

Hiring a professional real estate photographer could mean the difference between a home selling in days or sitting on the market for months. Cell phone photographs, especially if they’re low-quality or crooked, can be a red flag that dissuades potential buyers from visiting the home in person. In today’s real estate market, buyers often look first at the MLS and other real estate websites to find potential listings. The quality and variety of your real estate photos can boost showings and lead to sales.

By working with a professional real estate photographer, you can help your clients and yourself when selling their home. Follow these steps to choose the right photographer for the job.

Find an Expert in Real Estate Photography

Even if you know photographers in other fields, try to find someone who understands the real estate business. You’ll be making your life a lot easier if you find a professional who understands the specifics of the real estate industry, including how to shoot homes, the time constraints, and what kind of photos you need. A photographer who can provide high-quality images of the rooms in the home, a virtual tour, and a video walkthrough, can greatly increase showings.

Make Sure They Can Commit to a Quick Turnaround

In real estate, time is everything. Work out an agreement with your photographer to receive the images as quickly as possible, possibly within 24 or 48 hours through a platform like Dropbox or Google Drive. Uploading your edited images to the MLS and other websites so potential buyers can see them is integral. If your photographer can’t deliver quickly, he/she probably isn’t right for you.

Discuss Image Rights with Them

When hiring a professional photographer, work out an agreement for image use for any pictures taken. Listing photos on MLS are often syndicated to other real estate sites, which can violate photographers’ copyright terms. Work out a specific image licensing agreement with your photographer for how you need to use the photos, including for promotional purposes.

Be Specific Regarding Your Needs

Especially when first working with a photographer, give them specific direction on what areas of the home you want to be shot, what kinds of angles you want, and other photography preferences you have. It can be useful to provide a sample listing and join them on a shoot for one or two listings until you’re comfortable with their style and editing. Remember, you’re paying for the photographer’s services, and the final product is a home you’re selling.

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