8 Skills You Develop as a Real Estate Agent

by c21commonweath_ldowling 20. June 2016 13:26

Sure, you may have started your career as a real estate agent with certain skills—such as negotiation and attention to detail—that have helped you succeed. However, there are also plenty of opportunities to learn on the job, and any good real estate agent will continue developing their skills in order to stay at the top of their game.

Below are 8 skills that are essential to develop when you work in real estate.

Time Management

One of the benefits of working as a real estate agent is that you get to set your own schedule, but this also means you have to hone your time management skills. You’ll need to pay close attention to all your clients, regardless of where they are in the leasing, buying, or selling process, and make sure that you don’t overbook yourself. However, you’ll also need to maximize your work day, making time for existing clients while also working to make sure you have a full pipeline of leads.

Active Listening

When you pay close attention to what a client is saying (along with their non-verbal cues), you’ll better understand their needs and be that much closer to closing a deal. And by providing cues to show that you are listening, such as nodding and rephrasing to verify your understanding, you can build greater trust with your clients, making them more likely to recommend you in the future.

Communication

Along with being a good listener, you should be able to clearly communicate with your clients and all other parties involved in the transaction, answering their questions and further educating them, whether they are a first-time home buyer or seasoned real estate investor.

Networking

As a real estate agent, your business depends on having a steady stream of leads, which means that if you’re not a fan of networking, you’ll have to learn to love it. The best agents connect with new leads through multiple channels (e.g. online, over the phone, in person) and have a prospective buyers list ready whenever they come to a new home. They also know other real estate agents and are willing to work with them when that means closing a deal faster.

Follow-up

Networking isn’t the only skill you’ll need to work on in order to get more leads; you’ll also need to get comfortable following up with all leads until you close a deal with them (or it becomes clear that they are no longer a qualified lead). This also means you have to be extremely organized, keeping all your lead contact information in one place and tracking your follow-up efforts.

Marketing

Not only do you need to be able to market your properties, you need to be able to market yourself as a real estate agent. You should be able to clearly communicate why a prospective client should work with you instead of another agent in your area.

Tech Savvy

Since 90% of home buyers now search online during the home buying process, you’ll need to be familiar with the sites and tools they use in order to better communicate with them. In addition to building an understanding of online marketing and mobile technology that clients are using, you should also familiarize yourself with any ‘smart’ tech features in the homes you are showing so that you can highlight them in home tours.

Research Skills

 

As a real estate agent, your education is ongoing. Not only do you need to stay up-to-date on the latest real estate trends, you also need to have a deep understanding of the local housing market so that you can best advise your clients and close more deals.

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