Ways to Sell Your Boston Home in Winter

by c21commonweath_ldowling 25. November 2013 16:03

For many sellers, winter marks the end of their selling season, as they choose to rest the home and wait for the peak buying season of spring to begin. While winter may not be the optimal time to sell a home, the smart seller can take advantage of the lessened competition to get their property off their hands.

Keep It Cozy

It's always important to ensure your home looks as attractive as possible, and winter offers extra opportunities to get this right. Wreaths and tasteful seasonal decorations can capture the warm feelings of the season. If your Boston home has a fireplace, now is the perfect time to sell it as a charming feature of the home. There's almost nothing better than curling up next to a fire, and winter offers the opportunity to remind potential buyers of that warm and fuzzy feeling.

Leverage Your Location

Yes, winter means salting the driveway and shoveling snow, but if you are planning to buy a home in Boston, this is an important reality that you will have to live with and should consider before making an offer. As a seller you have the opportunity to show why your neighborhood and particular property is better suited than other homes for the season. Is it a short walk to the bus stop? Are you within walking distance of a grocery store? Is your street plowed frequently? Are you near a great hill that can provide hours of sledding fun? If skiing and skating are nearby, make sure you let buyers know that, too.

Use Lighting to Your Advantage

Let in as much natural light as possible. Try to host house tours or open houses in mid-afternoon, when the light is best. Of course, winter brings many overcast days, so it's important to make sure your interior and exterior lighting make the house look warm, inviting, and bright. Add lamps, or even candles, where light is lacking and be willing to take the hit on your electricity bill if need be. Though it gets dark early in the winter, leaving lights on so the house looks inviting to passerby will help you bring more people through the door.


Selling a home in the Boston area shouldn't require skipping an entire season. Follow our tips to make your home more appealing to the Boston area buyer.