10 Tips for Home Buyers to Get the Most Out of Open Houses

by c21commonweath_ldowling 7. May 2018 11:28

If you read a few descriptions about homes for sale, you’ll quickly realize that they’re trying to paint a perfect picture about the property. Open houses give you the chance to check out the reality of the situation and gain some insight into what you’d be getting for your money, whether you already have a Realtor or not. We’ve put together ten tips to help you make the most of your outing.

Wear Appropriate Clothing

Remember that you’ll be spending a fair amount of time walking around as you explore inside and outside the property. That means that while you may want to make a striking impression on the agent hosting the open house, you need to wear something comfortable. At the same time, you don’t want to make a bad impression by wearing clothing that may make it seem like you can’t afford the home.

Have a Plan for Browsing

It helps to arrive early to try and beat the crowd, especially since you’ll have a little time to have the agent to yourself if you want to ask any questions. What’s more, you can take an afternoon to visit more than one open house in the same area. Having a plan lets you do all this at your own pace.

Give Yourself Time to Look Around

You don’t want to rush your way through a property, since you’ll miss the elements that may make you think the property definitely is (or isn’t) the one you want to purchase. You may want to take a look around the neighborhood as well. If you’re planning on visiting more than one property, be sure you’ve given yourself enough time to visit each, including travel.

Be Polite to the Host

You may not want to hear a sales pitch, but that doesn’t mean you should ignore the agent hosting the open house. Be sure you sign in, and avoid criticizing the property while you’re there. Don’t arrive at an open house at the last minute, when the hosting agent is ready to head out.

But Don’t Give Anything Away

Chatting with the hosting agent can be a great way of gathering information about the property but bear in mind that the agent will probably also be trying to gather information about you. They may be trying to gauge how serious you are as a buyer, or they may be gathering information that puts them in a stronger position during negotiations. Don’t share information about your income or when you need to move. This information is better saved for the buyer’s agent who will represent you.

Keep an Eye on Features

Buying a home is about more than just getting the square feet you want. Be sure you’re looking for elements that you want in the perfect home (e.g., the size of closets) and don’t be afraid to bring a tape measure to check whether your furniture will fit.

Look Out for Property Issues

You don’t want to be surprised by outdated plumbing, wiring, cracks in the foundation, or areas where water will pool. Keep an eye on the landscaping too. You want to avoid buying a home that will obviously require costly changes or repairs in the future, and if you decide you want the home anyway, knowing they’re there will put you in a stronger position.

Take Photos or Video, But Only with Permission

Photos and video are a great reference for you later when you’re considering different properties. However, many times an open house is actually still being lived in. Respect the current owner’s privacy and ask before you pull out your camera.

Don’t Be Nosy

Similarly, being at an open house doesn’t give you permission to go through the current owner’s belongings. If a room is closed, ask if you can look inside. Don’t rummage through drawers, and don’t peek inside medicine cabinets or other sensitive places.

But Do Pay Attention to What Others Are Saying

Other potential buyers are technically your competition, but they may also know something about the area that you don’t. Pay attention to their reactions to the home to see if they noticed something you didn’t.

Open houses can provide the perfect opportunity to get a feel for a property that you’re interested in and its neighborhood without having to worry about a hard sell. The ten tips will help you make the most of your experience and help to keep you in a strong bargaining position.

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Kitchen Design Trends that Will Inspire You to Remodel

by c21commonweath_ldowling 2. May 2018 12:39

It's difficult to find remodeling inspiration in a landscape of lookalike kitchens. Everywhere you go, you see the same boring granite, white cabinets, and subway tile. Why renovate to just look like every kitchen on the block? If you want to set your home apart and live in a kitchen you truly love, renovate it the way you want. Explore some unique design trends that inspire you to cook and live in your kitchen space. Here are some of our favorite ideas that will stir something deeper in you and inspire your kitchen to remodel:

Multipurpose Islands for Work and Play

Kitchen islands have been a popular trend in kitchen design for decades, but the innovation is in using them for activities and storage outside of culinary duties. Islands are great for homework use, toy storage, as a bookcase, and so much more. Don’t limit your island to kitchen duty; it can have many uses in your family’s everyday life.

Two-Toned Cabinetry

All-white and all-black kitchen cabinets are passé. Two-toned cabinets add visual impact and create warmth and life in your kitchen space. Consider a white and blue combination, or gray and black, for a contemporary/modern finish. With two different colors, you can add texture and depth to your kitchen that it never had before.

Quartz Instead of Granite

Granite’s been a mainstay of the kitchen countertop world for years, but it requires more maintenance than quartz and has less range. With technological advances, quartz can mimic other natural materials like marble but is far more hardy and anti-microbial. A neutral colored quartz countertop with some beautiful particulates or subtle veining will set your kitchen apart.

Extra Deep Drawers

Build your kitchen for utility with extra deep drawers where you need them for dishes, pans, and other necessities. You can also purchase add-ons, like drawer organizers and pegboard, to keep everything organized and tidy.

Mixing Different Metals

In a classic design, the rule is only to use one metal finish in any space: gold, silver, bronze, and not mix anything. In today’s modern design, mixing metals can add visual interest to a kitchen, using matte finishes for some design elements and shiny for others. You still want to aim for a coordinated look with your metals, such as blending bronze and brass to create depth.

Exciting Flooring Options

Kitchen flooring has been boring for a long time: linoleum, tile, even hardwood, are rote. Consider going with a patterned flooring option or an exciting alternative option like cork or bamboo to incorporate some drama and boldness into your kitchen. Ensure that the floor design incorporates with your other elements, talking to the other colors and textures in your kitchen.

Utilizing Concrete

Concrete is a highly customizable countertop material, as you can choose its shape, color, and appearance in the kitchen. When done correctly, concrete can become a focal point of your space, providing more tactility and warmth than granite or quartz options. For true control of your countertop experience and excellent recyclability, concrete is the future.

It’s easy to get bored with kitchens when you see the same designs on HGTV and in IKEA every week. Get some stimulation from these cutting-edge trends that will help you start a renovation project in your home. Don’t stick with the ordinary; get inspired.

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Helping Clients Overcome Common Challenges

by c21commonweath_ldowling 30. April 2018 16:47

Helping Clients Overcome Common Challenges

No matter how seasoned you are as a Realtor, you’ll have challenges with certain clients. Even if you’re getting frustrated, try to put yourself in your clients’ shoes and educate them instead of losing your cool. Being a real estate agent isn’t an easy job, and it’s your responsibility to have the knowledge and skills to reassure your clients in difficult situations. Here are some common challenges you’ll face with your clients and how you can help them:

The Client Who Knows Everything

Some people enter a real estate relationship thinking they know more about your business than you ever could. Your experience and credentials may mean nothing to them, and they’re unlikely to listen to your opinions and advice.


There’s nothing inherently wrong with a knowledgeable client, but it’s important to work with them. Make an appointment in a coffee shop or other neutral setting and try to talk it through, trying to use your experience and their knowledge together. If you can make this work, this kind of client can have the most realistic expectations since they understand the industry.


The First-Time Homebuyer

This client likely needs the most guidance when buying a home. Some first-time homebuyers will listen to your every word, or they’ll be texting you all hours of the night. New homebuyers can be a boon for referrals, but the challenging rests in educating them about the complexities of the purchasing process, including budget, closing costs, and other processes.


Work in depth with first-time homebuyers to help them feel prepared and get them organized. Give them to-do lists, referrals for local contacts like movers and mortgage brokers, and give them advice every step of the way. Use your empathy and patience, and these clients can turn from a challenge into a blessing.


The HGTV Addict

Some people have just watched too much reality TV and think it’s what happens in everyday real estate transactions. No matter how much Househunters or Flip or Flop they’ve binged, it’s important to slow them down. Help them understand most buyers look at more than three or four homes before deciding.


These clients may act similarly to the “client who knows everything,” and it’s okay to support their excited attitude. It’s important to ensure that you’re following your process and meeting all the necessary checks when you purchase a home with a client. You want this client to end up with the perfect home they’re envisioning from reality TV.


The Super Thrifty Client

You might not realize you have this buyer at first. Some people want a good deal and don’t understand negotiation. They’re determined to make unrealistically low offers, which can ruin their chance of getting their dream house. You can resolve this challenge with education and by instilling trust.


Sit down with your client and discuss negotiating tactics with them. Make sure they have a budget they’re comfortable with, so they’re not just lowballing every property on which they put an offer. A conservative offer can be a good approach, but it has to make sense for the property and be well-researched. If not, you can alienate the seller and reduce and further cooperation.


With the right tactics, you can manage your clients’ expectations and help them overcome their challenges. Every buyer needs some help with their purchase, and you can be their resource to overcome their issues.

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Spring Cleaning to Get Your Home on the Market

by c21commonweath_ldowling 25. April 2018 13:10

It’s a real estate adage that spring is one of the best times to list your home. Buyers often search for a new home before the summer heat sets in and the school year starts up again. It’s also the time to get your house ready to sell by removing excess stuff, beautifying your home, and selling things you don’t need.

When inventory rises and other sellers start looking to sell their homes too, you’ll want your home to stand out in the market. Improve your odds of selling this spring by polishing up your house with these tactics:

Pack Up

It probably sounds weird to pack months before you might move, but it’s always good to get organized. Don’t put away the things you need every day, like dishes and everyday clothing. Pack away your storage closets, winter clothes, and sort through things you no longer need. You’ll also figure out if you need a storage locker or facility for when you put your home on the market.

Donate and Sell Excess Clothes and Home Goods

Once you’ve sorted through the clutter, you’ll find things you no longer want to keep. You can donate and sell these clothes to thrift stores like Savers and donation centers like Goodwill. Not only will this process help you clear away items from your home, but you could make money and do your civic duty in the process. You’ll have less to pack away and store when you eventually move.

Start the Cleaning Process

After a long winter, there’s a lot to clean in any home, especially if you’re going to sell it. Start with cleaning your drapes, curtains, and blinds. Most window coverings are dry clean only, so consider sending them to your local dry cleaners. You can wash blinds in a soapy bathtub to remove dust, cobwebs, and other debris.

Vacuum any carpet and thoroughly sweep and mop hardwood floors to freshen your space. If your floors need it, you can polish or refinish them, depending on the type of surface. A clean home is the one the first steps toward getting your house ready for market.

Choose a Qualified Realtor

One of the most important elements of selling your home in the springtime is finding an experienced listing agent. In a buyer’s market, a good Realtor will help you market your home and sell it for the highest price. Seek recommendations from friends and family for local agents with experience in the area who can provide you with a detailed market analysis.

Prepare for the spring real estate market today by getting your home prepped. With a clean and significantly emptier property, you’ll be ready to list when the time is right. Choose the right Realtor, and you’ll be on your way to success when listing.

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How to Find a Great Real Estate Deal in a Hot Market

by c21commonweath_ldowling 23. April 2018 15:56

How to Find a Great Real Estate Deal in a Hot Market

In a hot summer real estate market, it might seem impossible to find a good deal on a home. However, with the help of a seasoned Realtor and some simple tips, it’s possible to secure a good investment when buying your home. The key is thinking like a flipper.

You won’t succeed if you’re looking for the newest, most renovated homes in the neighborhood. Being picky about your house isn’t the right tactic. Flexibility is necessary to score in a hot market, so prepare to compromise on the number of bedrooms, bathrooms, or the lot size or shape. When you think like a flipper, you can find a great deal on a property, build instant equity, and shape it into your dream home.

Here are our tips for finding that fantastic offer you can’t turn down:

Get to the Property First (or Last)

In real estate, getting there early is important. Sometimes it’s not the highest offer that gets accepted, rather the first. Be quick about making an offer when you see a property you like. Have your pre-approval from the bank ready and email alerts from your Realtor with new properties on the market.

Another approach is making offers on properties that have been on the market for a long time. If a house hasn’t sold for over 90 days, the owner might part with it for a discount, as they may make multiple mortgage payments or just be desperate to sell the property.

Search for Bank-Foreclosed Listings

When an owner stops paying his or her mortgage for an extended period, the lender will repossess the home and evict the tenants. The bank will then list the property and attempt to recoup its losses. While a foreclosure is a sad event, it can represent a great opportunity for one of the best deals in real estate. Banks want a quick deal on these properties, so you can step in and make an offer below market value.

Many foreclosed homes need some serious TLC, including repairs and renovations. The foreclosure process can take years, so you must be ready to tackle the renovations inside. Your Realtor should have the inside track to foreclosures in the area, so you can check them out.

Drive Around Your Preferred Neighborhoods

There’s nothing as simple and effective as getting out on the road and finding homes you want to purchase. Drive through the neighborhoods and streets in which you want to live and make a note of houses that look a little more run down, empty, and uncared for by their owners. One of your best avenues is approaching absentee owners. Find public records online or at City Hall, and you can locate small landlords through Craigslist listings.  You can contact the owners and make an offer even if a property isn’t on the market. With leased properties, contact the landlord and see if they are interested in selling when leases are up.

Sheer Volume

Locating a great real estate deal will not happen with your first offer. The perfect opportunity is a numbers game. You might have to make offers on a dozen homes before you get one accepted. Use all available resources to find homes, including your Realtor, For Sale by Owner websites, driving around neighborhoods, and surfing the MLS. You can filter these listings down into locations and homes you’re interested in and then make offers.

Even in a hot real estate market, you should be able to find a great deal by following these tips. Think like a flipper, consider bank-foreclosed properties, and be prepared to make offers when the moment is right. With enough properties at your disposal, you’ll discover a fantastic deal and start building equity.

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10 Tips for Home Buyers to Get the Most Out of Open Houses

by c21commonweath_ldowling 13. April 2018 14:30

If you read a few descriptions about homes for sale, you’ll quickly realize that they’re trying to paint a perfect picture about the property. Open houses give you the chance to check out the reality of the situation and gain some insight into what you’d be getting for your money, whether you already have a Realtor or not. We’ve put together ten tips to help you make the most of your outing.

Wear Appropriate Clothing

Remember that you’ll be spending a fair amount of time walking around as you explore inside and outside the property. That means that while you may want to make a striking impression on the agent hosting the open house, you need to wear something comfortable. At the same time, you don’t want to make a bad impression by wearing clothing that may make it seem like you can’t afford the home.

Have a Plan for Browsing

It helps to arrive early to try and beat the crowd, especially since you’ll have a little time to have the agent to yourself if you want to ask any questions. What’s more, you can take an afternoon to visit more than one open house in the same area. Having a plan lets you do all this at your own pace.

Give Yourself Time to Look Around

You don’t want to rush your way through a property, since you’ll miss the elements that may make you think the property definitely is (or isn’t) the one you want to purchase. You may want to take a look around the neighborhood as well. If you’re planning on visiting more than one property, be sure you’ve given yourself enough time to visit each, including travel.

Be Polite to the Host

You may not want to hear a sales pitch, but that doesn’t mean you should ignore the agent hosting the open house. Be sure you sign in, and avoid criticizing the property while you’re there. Don’t arrive at an open house at the last minute, when the hosting agent is ready to head out.

But Don’t Give Anything Away

Chatting with the hosting agent can be a great way of gathering information about the property but bear in mind that the agent will probably also be trying to gather information about you. They may be trying to gauge how serious you are as a buyer, or they may be gathering information that puts them in a stronger position during negotiations. Don’t share information about your income or when you need to move. This information is better saved for the buyer’s agent who will represent you.

Keep an Eye on Features

Buying a home is about more than just getting the square feet you want. Be sure you’re looking for elements that you want in the perfect home (e.g., the size of closets) and don’t be afraid to bring a tape measure to check whether your furniture will fit.

Look Out for Property Issues

You don’t want to be surprised by outdated plumbing, wiring, cracks in the foundation, or areas where water will pool. Keep an eye on the landscaping too. You want to avoid buying a home that will obviously require costly changes or repairs in the future, and if you decide you want the home anyway, knowing they’re there will put you in a stronger position.

Take Photos or Video, But Only with Permission

Photos and video are a great reference for you later when you’re considering different properties. However, many times an open house is actually still being lived in. Respect the current owner’s privacy and ask before you pull out your camera.

Don’t Be Nosy

Similarly, being at an open house doesn’t give you permission to go through the current owner’s belongings. If a room is closed, ask if you can look inside. Don’t rummage through drawers, and don’t peek inside medicine cabinets or other sensitive places.

But Do Pay Attention to What Others Are Saying

Other potential buyers are technically your competition, but they may also know something about the area that you don’t. Pay attention to their reactions to the home to see if they noticed something you didn’t.

Open houses can provide the perfect opportunity to get a feel for a property that you’re interested in and its neighborhood without having to worry about a hard sell. The ten tips will help you make the most of your experience and help to keep you in a strong bargaining position.

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Don't Neglect Your Garage When Selling Your Home

by c21commonweath_ldowling 13. April 2018 14:19

Did you know that nearly a third of home buyers think that the garage is one of the most important rooms in the house? According to a 2017 report from Realtor.com, it’s the fourth most important room for buyers 25-54, and the third most important room for buyers that are 55 and older. That means that when you’re trying to sell your home, you can’t afford to close the garage up and hope buyers either won’t pay attention or won’t care about the mess. We’ve put together some tips to help you stage your garage and make it an appealing feature of your home.

Declutter and Organize

The cliché about garages is that they’re constantly messy, sometimes to the point that they’re used for storage and not for cars. However, you want buyers to be able to envision themselves in the space. Since you’re getting ready to move, take the time to get rid of clutter before buyers start viewing your home. If you’re not taking it with you, it doesn’t need to take up space. Next, be sure to organize everything you’re keeping. Don’t make piles, and don’t stack boxes. Utilize peg boards and overhead storage to free up more floor space. This will also make it easier when you move, but as a bonus, it can show off organizational opportunities for the buyer.

Be Sure It’s Clean

You wouldn’t let buyers see a messy kitchen covered in grease and spills, so don’t do it with your garage either. Be sure you dust and sweep out any dirt, grass, or other debris, like salt from winter roads. If equipment or vehicles are muddy, be sure to clean them, and take the time to remove any grease stains on the floor.

Be Sure It’s Safe

If buyers visit with kids or pets in tow, you don’t want to put them at risk by irresponsibly leaving out dangerous chemicals or tools. Ensure there’s no exposed wiring and that organizational furniture like cabinets and shelving are secured.

Keep It Well Lit

Buyers are visiting your home with the express purpose of taking a look around, so don’t make it difficult for them. Replace any burnt out lightbulbs, then make sure it’s easy to see. If it’s still dim, consider adding more lighting.

Freshen Up the Paint

Chances are, you’ve worked hard to spruce up other areas of your house. Curb appeal is paramount, but the interior paint and flooring will make just as big an impact. Take the time to add a fresh coat of paint, which can make the space seem larger. Plus, you can consider dialing up the appeal of your property with a flooring update, such as a concrete stain.

Make It Inviting

Above all, buyers should feel welcome in your space. That may mean adding elements like art to hang on the walls, or it may mean staging one part of a two-car garage as a workshop area. You want buyers to be able to envision themselves living there.

Remember, you may not think much about your garage, but potential buyers will be paying close attention to all aspects of your property. Make sure the garage is just as appealing as other areas of your home. Our tips will help you get started.

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4 Strategies to Earn More Real Estate Referrals

by c21commonweath_ldowling 9. April 2018 09:58

It’s an understatement to say that referrals matter in the real estate industry. 41% of home sellers who used a real estate agent say they found their agent through a referral. Meanwhile, 61% of home buyers found their Realtors through referrals or by using an agent they’d worked with before.

It can be challenging to get the referrals to start rolling in, especially if you’re a relatively new Realtor. But even if the idea of asking past clients to talk you up sounds uncomfortable, you need to make referrals a part of your business. Start building your referral base by using the following four strategies.

Don’t Be Afraid of the Direct Ask

There’s nothing wrong with being upfront and asking clients for referrals—just make sure you get the timing right. A client might balk if you start asking them for referrals the first time they walk through your office door, but they’ll probably be happy to recommend you after you’ve helped them sell their home above its listing price.

Politely ask your clients for referrals after you’ve proven how valuable you are. Explain how important referrals are to your business, and keep business cards handy so that clients can easily pass your information to friends or families who may be buying or selling a home.

Continue to Provide Value to Past Clients

A past client who hasn’t heard from you in years may not think to refer you to a friend who’s been asking for Realtor recommendations. Stay top of mind with past clients by continuing to provide useful information to them after their real estate transaction has closed. One easy way to do this is to create a ‘Past Clients’ segment in your email database and send out a biweekly newsletter with advice for homeowners, the latest real estate trends, and information about upcoming local events. Include a call-to-action at the end of each email reminding your past clients to refer any friends or family members who are getting ready to buy or sell their home.

Network with Out-of-Town Agents

Since out-of-town agents aren’t your direct competition, they can be a great source of referrals. Let’s say you’re based in Boston, and you’ve connected with a seller’s agent from Seattle at a recent conference. That agent may work with a client who is selling their home in Seattle and planning to buy a new home in Boston, in which case they could refer the client to you.

If you start building your professional network and getting referrals from out-of-agents, you should be willing to send referrals to them as well. If you don’t have a lot of referrals to pass on, find another way to provide value. For example, you could produce a home-buying tip sheet or other content assets for out-of-town agents to share with their clients.

Say Thank You

A simple ‘thank you’ goes a long way. Send a handwritten thank you note to everyone who has tried to give you a referral, whether their lead has turned into a client or not. Thanking your referral sources will make them feel valued and show that you’re appreciative, and they’ll be more inclined to refer you again in the future.

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Can You Compete Against Cash Buyers?

by c21commonweath_ldowling 9. April 2018 09:49

In 2017, almost 29% of all U.S. home purchases were made by buyers who paid all-cash.

This statistic may sound disheartening to home buyers who are unable to make an all-cash offer. After all, home sellers often jump at cash offers because they know the buyer is financially solid and should be able to close quickly. But that doesn’t mean that non-cash buyers are automatically out of the running when competing with cash offers.

If you’re going up against a cash offer when trying to buy a home, you’ll have to find a way to make your offer more appealing than that of the all-cash buyer. Here are five strategies to try.

Prove That You’ve Got Your Finances in Order

If a home seller is even going to consider your offer, they need to know that it’s not going to fall through at the last minute, forcing them to put their home back on the market. You can help assuage the seller’s fears by presenting them with as much proof as possible that your finances are sound. Include a mortgage pre-approval letter with your offer, and tell the seller you can provide them with additional information about your income, savings, and credit score if necessary.

Move the Appraisal Process Along Quickly

Home sellers are often motivated to close quickly so that they can move into their new home. If they’re choosing between a cash and non-cash buyer, they may go with the non-cash buyer if she can close faster. Make yourself an attractive candidate by being ready to move forward with an appraisal and getting your loan approved quickly. It may be in your best interest to work with a smaller bank, direct lender, or mortgage broker who can schedule your appraisal in advance so that you can move forward as soon as you make your written offer to the seller.

Be Ready to Go with the Home Inspection

Just as you should be ready to move forward with your appraisal, you should also be able to get a home inspection done as quickly as possible. Although it might be tempting, you shouldn’t skip the inspection altogether—this is your one opportunity to uncover any hidden (and potentially costly) issues with the home. If your home inspection does uncover some minor issues, you may want to offer to buy the home “as is” rather than waiting on the seller to make repairs. To make their life easier, the seller may accept your offer over a cash offer with repair contingencies.

Determine If You Can Top the Cash Buyer’s Offer

All-cash buyers are usually real estate investors, which means they want to buy a property for as little as possible and probably won’t be inclined to get into a bidding war with another buyer. If you can pay just a little more than the cash buyer, the seller will be more likely to choose your offer. It may also be in your best interest to pay a little more now rather than waiting to buy when home values in your area have gone up. Just make sure you’re not getting into a situation where you’re paying more than you can afford—or far more than the property is worth.

Write a Personal Offer Letter

Try appealing to the home seller’s emotions by writing a letter that explains what you love about your house and what you plan to do with it. Some sellers may prefer the idea of their home going to a buyer who wants to raise their family in it, for example, rather than an investor who plans to rent or flip it. There’s no guarantee this approach will work, but it’s low-risk and can help your offer stand out.

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Strategies for Taking on Luxury Listings

by c21commonweath_ldowling 4. April 2018 10:10

The luxury real estate market can be difficult for many Realtors. While selling homes is never easy, it only gets more complex as the listing price increases. The clientele is more discerning, finding correct market value requires expertise, and marketing needs to be more targeted. With the right strategies, you can break into the luxury real estate market and increase your selling experience, becoming more efficient and effective at your job. Here’s some of our advice for taking on the luxury market:

Price the Listing Correctly

This applies to every home you sell but is most challenging for luxury homes. With fewer comparable homes, especially as you get higher in price, it can be difficult to price a listing to sell. You should know how to examine the surrounding market, rate unique home features, and come up with a true value. Estimating a luxury house price without comparable homes is a skill every Realtor needs.

Eliminate “Open House” from Your Vocabulary

Many Realtors use Open Houses liberally to help get the word out about their listings. For luxury homes, Open Houses are not the best way to attract the right kind of buyer. Many people come to Open Houses out of curiosity and may even have nefarious ideas when coming to a more expensive listing. Instead of using an open house, you can schedule more private showings or have an invite-only reception for interested buyers.

Practice Patience

While home sellers often want to rush a sale, patience is necessary for luxury listings. Finding the right buyer is a key part of the process for high-dollar properties. Pressured sales can lead to a lower price and can put off buyers. Ensure you establish good communication with your seller and set realistic expectations for the timeline of the sale.

Use Multiple Marketing Channels

Luxury buyers often expect more than the average home buyer. Photos and videos of the home should be high definition, and as a Realtor, you should invest in a professional photographer and videographer for your client. Consider a virtual tour or a drone flyover to appeal to potential buyers.

Once you’ve gotten your high-quality content, disseminate it through multiple channels, including social media, real estate websites, and Realtor exchanges. With luxury listings, focus on qualifying your leads. Do some research on possible audiences, instead of casting a wide net.

With additional experience, you’ll soon be a listing agent for luxury homes throughout your region. By following these tips, you can become an expert in the high-end real estate market.

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