How to Create an Effective Real Estate Listing

by c21commonweath_ldowling 3. April 2019 11:58

Advertising your home, either online or on flyers distributed throughout the neighborhood, determines how quickly it will sell. To ensure you receive a handful of competitive offers quickly, put some thought and effort into designing an attractive listing that accounts for the needs of buyers in your area. 

It’s All in the Details

A listing comprises descriptive information and pictures of your home's interior and exterior. The attention and personality you put into each of these elements could determine your listing’s success. When in doubt, follow these guidelines to sell your home quickly and for a great price.

Property Description

Creating an inviting and authentic description of your home’s best features and unique attributes is important. Determine what buyers are looking for in your neighborhood and communicate how your home meets or exceeds their expectations. For example, if your home is in a family neighborhood with a stellar backyard, tell buyers this is the home for summer playdates and cul-de-sac barbecues (alongside the more traditional list of renovations and calculated square footage). You don’t want to overwhelm potential buyers with too much text, but it’s worth adding a few catchy sentences that convey your home’s real essence.


The need to include professional photos of your home can’t be stressed enough! Just because you have easy access to a cell phone camera doesn’t mean smartphone pictures are appropriate for a listing. Instead, invest in professional listing photos taken by photographers with specialized knowledge of lenses, lighting, and angles. They’ll be able to capture entire rooms and other features of your home in the most appealing way possible.

Home Staging

Staging lets buyers more easily see the potential your home has to offer. Thoughtfully positioning furniture in a way that’s both functional and aesthetically pleasing will help buyers understand how a room works—and if it will work for them. Failing to decorate open floor plans can dampen a buyer’s enthusiasm if they get lost trying to understand the purpose of the space. Help them (and yourself) out by hiring a professional stager or doing a bit of the work yourself.

Go Forth, Listing Pro

You’ve written a fantastic description, taken great photos, and even staged the place. Now, you’re ready to publish your listing! With these strategies under your belt, you’ll experience more success than if you blindly put something together. Your thoughtful listing will get you far. We’re happy to have helped. 


Pros and Cons of Selling in the Spring

by c21commonweath_ldowling 1. April 2019 16:37

Spring is a great time to buy a home, and not just because of the beautiful weather while you look. In fact, it’s the most popular time of the year to hunt for a house, with the largest number of available homes on the market for buyers to choose from. While spring provides many pros for eager buyers, it also comes with cons you may want to investigate before prowling the market for your dream home.

The Benefits of Purchasing a Home in Spring

Historically, more homes flood the market in spring, so you’ll have many options to choose from while house hunting this time of year. Just be careful to keep your parameters in mind while you look so you don’t become overzealous or get overwhelmed. We suggest having a set budget in mind and a list of must-haves before you begin your search.

Buying during one of the busiest seasons also means you’ll have access to more open houses. Visiting homes in person is the best way to know whether or not you actually love the place. While you’re at it, scope out the neighborhood to see if it’s suitable for your family. When you attend an open house, you'll also get a sense of your competition by meeting other prospective buyers.

Negative Aspects of Purchasing a Home in Spring

The competition is intense during a busy home buying season. More buyers are on the prowl for the perfect house, and more people will bid on the same property, resulting in bidding wars. Not expecting competition may set you up for disappointment, so know what you’re getting into.

To ensure you stay ahead of the game, sign up for instant alerts that inform you when a home hits the market. Working with a real estate agent throughout the process will help, too, because they sometimes have the inside scoop on a property before the listing goes public.

If you fall in love with a house that's in high demand, you’ll also need to make an offer fast. You may not have time to ponder your decision, but entering the process with a clear set of requirements and guidelines will help you decide more quickly.

Lastly, having more competition means having less negotiating power. During a slower season, you may be able to make a lowball offer to a desperate homeowner. This likely won’t be the case during a busy season—other parties may have more than enough to bid on your dream home. Coming prepared with a bit of extra cash will help you here.

Prepare Like a Pro

There are several pros and cons of buying a home in the springtime. Increase your chances of moving into the home you want during a busy market season by doing the right research and collecting helpful resources.


Indoor Decorating with Flowers and Houseplants

by c21commonweath_ldowling 27. March 2019 10:31

Adding some greenery to your home décor doesn’t have to be complicated. Decorating with seasonal flowers and plants is a great way to liven up your space, add color, and create intrigue. Additionally, flowers and plants are a perfect way to boost your mood, while also benefiting from their clean air and beautiful fragrance. With a little water and attention, we’re confident you can keep these low-maintenance houseplants alive and looking bright. Use our guide to find the best houseplants for indoor decorating and add extra life to your living space before spring. 

Create a Floral Centerpiece for Your Table

Spring is the perfect time to try out a new floral arrangement for your dining room table centerpiece. A floral arrangement automatically adds extra character to your table and is a great way to effortlessly add elegance to your dining space. Find a bowl or a short vase to fill with flowers, as you want to ensure the centerpiece isn’t too tall to allow for chatting across the table. Some of our favorite flowers this season for spring centerpieces are Gerbera daisies, daylilies, and of course—roses. Fill extra open spaces with greenery or petals and you’ll have a beautiful spring centerpiece everyone at the table will notice.


Add Sunshine to Your Kitchen

Nothing is more welcoming than coming home to the greeting of fresh flowers in your kitchen. Spruce up your kitchen by adding summery flowers that stand out and create the pop of color you are lacking. We recommended something bold and bright, such as sunflowers or daisies.  Create an eye-catching arrangement by using a vase that adds texture, such as a vase with mixed metals or a rustic finish. Similarly, get creative and add curiosity by repurposing other items to hold your floral arrangements, such as an antique teapot or a vintage pitcher.



Hang Plants Vertically

Create a vertical garden of luscious excitement by hanging plants. It’s important to consider how much light the area where you are hanging the plant receives, in order to choose a plant that will thrive. An ideal place for hanging plants is an open living space, where the plants have access to sunlight and their beauty is visible to anyone who enters your home.  A popular hanging plant that will create attention in any space is the spider plant. It is easy to maintain, grows great in bright to medium light, and its unique look is the perfect way to make any room stand out.


Add Style with Succulents

Succulents are one of the best indoor houseplants as they are easy to maintain and come in a variety of colors that can match any existing décor. Add succulents to any shelf or cabinet that is lacking charm and you’ll instantly create a statement. Since succulents require little upkeep, they will blossom beautifully on any shelf without daily maintenance. Line windowsills with succulents this spring season to add extra color. Succulents require very little sunlight, provide instant color, and are an effortless way to add greenery to any room. 


Spring Cleaning Tips

by c21commonweath_ldowling 25. March 2019 11:40

Spring brings a new season of rebirth and is the perfect time to refresh and rejuvenate your home. Help your home transition from the winter months by making small changes to spruce up its look, colors, and cleanliness to start the season feeling organized and prepared. Don’t be intimidated by the idea of spring cleaning, use these tips and tricks to have a sparkling home for the spring season.


Organize and Declutter

Start spring cleaning by getting rid of anything you don’t use daily or that no longer serves its purpose. Make it easy by separating items you are unsure of into categories: throw away, give away, put away, or keep. This will help you decide what you really need and will streamline an organization process, so everything has a proper place. Motivate yourself to get rid of clutter to create a fresh space for new decor and decorations that reflect the cheerful season ahead. Make cleaning clutter fun for the whole family by challenging the kiddos to see who can collect the most items to give away to charity or host a garage sale for some extra bucks.


Clear out Your Kitchen

Cleaning out your kitchen doesn't have to be an overwhelming chore. Start with organizing your kitchen cabinets and drawers. Rearrange bowls and plates to have the items you use most in the front so you can easily find them when you need them. Organize your silverware drawer and do a deep cleaning of any fine china that might have been overlooked during the winter months. Free up space in your fridge by throwing away unnecessary items or any perishable foods that might be past their expiration date. Wipe down drawers, counters, and cabinets to give your kitchen a clean shine and an organized feel.


Wash Windows and Walls

It’s easy to neglect your windows and walls throughout the year. Spring is the perfect time to give them the extra attention they deserve. Dust your walls and baseboards and don’t forget to always start at the top and work your way down. Clean your blinds using a damp towel to lock any dirt that might have built up during the winter months. Remove the window screens outside and give them a good cleaning to easily increase your curb appeal. Giving a little extra attention to areas of the house that usually go unnoticed will go a long way.


Start Fresh and Feel Inspired

Giving your house a deep clean before the business of spring starts is a great way to feel organized and accomplished. It's the perfect time to set a new tone and establish cleaning habits that can last throughout the year. Invite spring’s bright energy into your home by sprucing up a few forgotten areas to help your home shine year-round.


Why You Need an Expert Listing Agent

by c21commonweath_ldowling 20. March 2019 15:13

Accurately pricing a home is a listing agent’s top priority. While they have many other duties, landing on the right price for your home is the most important part of their job. Pricing your home too low results in a loss of profits, while pricing your home too high means potentially watching your home sit on the market while you slowly lose money.

To ensure your home sells for the right price, rely on an experienced listing agent who can yield promising and fast results. While their aim should never be to inflate the sale’s price, an agent should be able to get the best deal on your home in relation to what it authentically has to offer.

Pricing and Marketing

Before you get an offer on your home, an agent first determines its price. A listing agent may study sales prices of homes in the neighborhood to price your home within a similar range. The location and neighborhood provide context for your home’s value, so an agent will consider these relevant regional factors.

An agent will also devise a marketing strategy to ensure your home comes attached with a nice price tag. Many tactics may be used, but agents commonly focus on improving your home's aesthetic and publishing listings.

If your home looks a little shabby, your agent may suggest you spruce up the place. Home improvements and staging are two things that help guarantee you walk away with more money quickly. Part of this process includes taking great photos of the interior and exterior of your home to showcase its best features.

More importantly, your agent has the knowledge and connections to market your home on multiple listing services, helping to bring in more foot traffic to your open houses. Don’t worry about communicating with pools of potential buyers with an experienced listing agent who does this work for you. 

Negotiating Like a Pro

Negotiating is the next phase taking place after receiving an offer. During this phase, the agent presents the seller with a buyer’s proposal. If the price isn’t where you want it to be, it’s the agent’s job to negotiate with the buyer to try and get a better offer or decide on a faster closing date. Remember, it's the job of the listing agent to haggle. Expert negotiating can save you quite a bit of money if your agent negotiates properly.

How to Choose a Listing Agent

Searching for the right listing agent takes time. Before making any final decisions, do your research. An agent with years of experience is more reputable and will get you a better deal on the price of your home. Don’t hesitate to shop around and ask questions while searching for your all-star agent. Asking how many homes they’ve sold in the area, the average price range of homes they’ve sold, and how they’ll construct a marketing plan get you closer to finding an experienced agent who can sell your home quickly.

A Successful Sale

With an expert listing agent, you’ll receive help with pricing, prepping, marketing, and negotiating. Take the time to find an agent with experience selling homes in your neighborhood to make the home-selling process more straightforward. You deserve to experience a profitable sale with the help of an agent with key industry knowledge and expert negotiating skills.


Here's How to Show Off Your Bonus Room

by c21commonweath_ldowling 18. March 2019 12:13

Effectively staging a home requires more than placing an attractive couch in the corner with a stylish lamp by its side. Prospective buyers want to envision a life in your home, and decorating a room intentionally makes them imagine how they'll use the space themselves. When staging a bonus room, keep these tips to in mind to make potential buyers instantly fall in love with your home's additional space. 

Tidy Up the Place

Begin by decluttering the room, placing all personal belongings in closets or dressers if you haven’t already moved items to your new place. No one wants to see clothes or books thrown across the floor in a frenzy. So, get organized and do a proper cleaning before you invite buyers into your home to tour the place. 

Be Cohesive 

A bonus room can be used for many reasons, but you’ll want to stick with one theme to avoid confusion. Buyers will be confused if they happen upon a bonus room with a treadmill in one corner and a crib in another. Be cohesive with your décor to help give the room a clear purpose. After all, a bonus room offers space and privacy for specialized work and play. Create a library, workout room, or kids’ playroom—just don’t mix and match! 

Create a Private Gym

After a hectic day at work, come home to a private gym or peaceful yoga studio. If this sounds appealing to you, buyers will likely find the idea amusing too. Create a defined workout area with a water dispenser, area for towels, and workout equipment (if you have any). A yoga studio is also easy to construct by placing mats in the center of the room with warm lighting in a corner. Add a plant or two and comfy pillows to create a tranquil space.


Invest in Your Hobbies  

Having extra space is definitely a selling perk. With a landing on the second floor, basement, or an attic, you have plenty of room to complete that novel you’ve always talked about finishing or practice tricky yoga moves in privacy. With such a space, there’s no reason not to showcase your passion projects. If you get crafty (but still specific) with your design, you’ll inspire buyers to dive into their own hobbies in the extra space that's now available to them. 

Storage, Storage, and More Storage

Extra room can also be used for storing papers, books, and miscellaneous items. For this reason, your bonus room may best be used as an office. Design the ultimate workspace with a spacious desk, bookshelves, and cabinets. This is especially appealing for those who work from home or stay up late at night finishing projects. Whatever your own personal work style may be, you can appeal to buyers with a carefully constructed home office. 

Don’t Go Overboard

While we’re proponents of staging, we don’t recommend pretending to be a parent, artist, or yogi if you're not. Buyers will smell your dishonesty and think twice about your bonus room. Instead, showcase your room as you’ve used it, as long as it’s not cluttered and full of miscellaneous items. Opting for a clean, minimalist space is usually good enough. 

Be Proud of Your Bonus Room

Having extra space is attractive to buyers. Be proud of the room you’ve created, and show others why they should be excited to move into a home with a landing space or extra working alcove. With these tips and tricks, you’ll create a space prospective buyers can’t help but fall in love with. 


Working with an Appraiser: What to Expect

by c21commonweath_ldowling 13. March 2019 11:52

Demystifying the appraisal process gives you peace of mind when purchasing a new home. If you’ve never worked with an appraiser before or you’re feeling unsure about the process, fret no more. We’re here to answer some basic questions about working with an appraiser while going through the home-buying process.  

Why Do I Need an Appraiser?

To get a mortgage for your new home, you’ll need to work with a mortgage lender. The lender needs to know the value of the house in the case that it’s foreclosed to recollect its costs and sell the home to a different buyer. A real estate appraiser is the one who determines the value of your soon-to-be home. Only after an appraisal of the home is complete will the mortgage lender send over the cash required to buy the home.

The appraiser determines if a home is actually worth the selling price, protecting buyers from potentially bad deals. Both the lender and buyer are safeguarded by the appraiser, who gives a final expert opinion on the value of a property.  

How Do Appraisers Determine a Home’s Value?

Appraisers are trained to be unbiased and calculate a home’s value outside of what you or the seller think the house should be worth. They present the cold hard facts—not some fantastic picture of what the home in question could be worth. Rely on their years of experience to know the home you’re about to buy is worth the money you'll shovel out of your pocket. Even if the appraiser determines a value lower than the seller’s asking price, you can proceed with an informed and rational decision. 

To determine the home’s value, the appraiser investigates to following: the home’s condition, square footage, location, and any additions or renovations. Oftentimes, he or she will evaluate local real estate markets to contextually determines the home’s value. The appraiser’s investigative process is fast and usually takes as little as 30 minutes. This is normal and no reason for concern!

Who Hires and Pays for the Appraiser?

The lender or financer is usually responsible for hiring a reputable appraiser they trust. After all, these institutions rely on unbiased and accurate estimates from experienced real estate appraisers. They may draw from a list of appraisers they’ve worked closely with over the years.  

While lenders and financers sometimes provide the home appraiser, the buyer (or person responsible for the mortgage), is asked to pay the appraisal fee. Fees are usually in the ballpark of $300-$400. If the seller wants to proactively defend his or her asking price, they may cover the price of the appraisal fee themselves. 

What If the Value Is Lower than the Asking Price?

After a thorough investigation has been conducted, you may find the value of your home is significantly lower than the seller’s asking price. There are several ways to proceed as a buyer:

  • You can walk away from the deal and have your money returned
  • Have the seller pay for the difference
  • Find a way to pay for the difference yourself
  • Pay for a second opinion from another appraiser

Should You Feel Reassured?

Absolutely. Even if the results are not what you expected, be comforted knowing you have the information you need to make a well-informed decision. Whether you purchase the home or not, you can walk away knowing you carefully considered your options with the help of a professional real estate appraiser.



Features for Entertaining

by c21commonweath_ldowling 11. March 2019 14:40

Whether you’re throwing a birthday bash or hosting a Super Bowl party, you’ll want the appropriate features to help guests celebrate properly. Plenty of lounging space inside and outside of the house, storage, and overnight amenities make your home the party house. If creating fun memories with neighbors, friends, and family is what you’re after, make sure your house comes equipped with the following entertaining features. 

Ample Kitchen Space

Parties always end up in the kitchen. It’s where food is served and drinks are poured, so guests naturally gravitate towards the kitchen area. For this reason, we recommend investing in a large kitchen island if you don’t have one already. Not only will you have plenty of space for preparing delicious snacks and entrees, but you can easily entertain everyone around the kitchen island once pots, pans, and mixing tools have been put away. Make a toast and serve your favorite hors d’oeuvres around a beautiful kitchen island for a bit of sophisticated fun.

Outdoor Space

There’s no place you can’t party. Why not take the shenanigans outside? Even if you have a smaller patio area, you can still entertain guests with a round of mimosas or simply by providing a place to take in some fresh air after mingling with plenty of people. So, set up a cozy seating area offering a little patio retreat for party-goers who want to relax.  

A Place for Parking

If your friends can’t park, they might not make it to the party. Make sure to provide adequate parking for everyone commuting with a car. This is especially important if your home faces a neighborhood cul-de-sac, which can easily become clogged with too many cars. This can cause an illegal parking situation and make your neighbors angry. Avoid this headache at all costs by allowing guests to park in your long driveway or directing them to park on a separate street.

Creative Storage Units

Wine racks, cabinet space, and extra refrigerators make storage easy by seamlessly organizing party favors and food. If your home doesn’t have a basement or attic, rely on creative storage units to house miscellaneous items. You can even display your favorite bottles of wine and liquor for all to see with added cabinet space and wine racks.

Create Your Own Bar

You may be proud to call yourself a cocktail connoisseur. If you entertain on the regular, and you and your friends drink, consider building a bar for added entertainment value. One common strategy is to build a nook or cranny under the staircase. Here, you can store wine, cocktail napkins and supplies, and bottle openers for guests and bartenders to easily access.

Space for Long-Term Guests

A downstairs powder room and guestroom with a bed take your party house to the next level. To most comfortably house guests, offer a downstairs bathroom for them to use. It’s tucked away from your more private spaces and easily accessible for all to use. Lastly, a bonus room with a Murphy bed allows for extra sleeping space when you need it—simply tuck the bed away when you don’t!

Throw a Party

Your home’s built for entertainment—don’t forget to throw a couple of parties this year! With plenty of space, festive features, and the appropriate storage, you’re all set to go. Enjoy future celebrations in a home you’ve built with love for you and your guests.


Spruce up Your Front Porch for Spring

by c21commonweath_ldowling 6. March 2019 11:41

Springtime is around the corner and with it brings warmer weather that demands a cozy place to chill outside. Freshen up your front porch before the heat hits and you’ll be thankful for a homey place to enjoy the weather. Use these design trends and decorating tips to spruce up your outdoor space to create a welcoming place to unwind for the spring season.

Add Functional Furniture

Your front porch can be a functional and fun space to host friends and family. Enjoy the outdoors from the comfort of your own home by creating a space to cozy up together on your front porch. You don’t have to break your budget to add a seating arrangement to snuggle up on the porch this spring. Porch swings are a fun addition to any front porch and are great for hosting company or an afternoon nap. Rocking chairs are another great option for seating that is functional and fashionable. Rock the morning away with a cup of coffee or hang with friends while you watch the kiddos play in the front yard. Add any type of seating arrangement to your front porch and you’ll be thankful for a new space to enjoy the spring weather.

Go for the Green

Add some greenery to your porch this season with hassle-free planter pots and flowers. Get some decorative pottery and fill it with low-maintenance flowers and trick all your neighbors into thinking you have a green thumb. Make springtime gardening easy this summer and purchase pottery that has the option for a self-watering insert that does the work for you. Add color to your front porch with pretty ceramic pots that come in a variety of sizes and textures. Make your front door extra welcoming with a DIY door wreath. With a crafty attitude and some cheerful flowers, you can enhance your curb appeal and reradiate spring’s energy from the first glance.

Create a Cozy Corner

Now that you have the seating essentials, its time to transform your porch into a cozy and comfortable place. Add accent throw pillows for an extra cushion and a splash of color. Additionally, outdoor pillows are great as they invite relaxation and can even be used for additional seating in a pinch. Make your front porch pop with an outdoor rug that adds a stylish print and a comfy place to rest your feet. Outdoor rugs are easy to care for and are simple to sweep the leaves and dirt off of without a hassle. Boost coziness on the cool nights with extra throw blankets to cuddle up under. Their texture will add an unspoken elegance and their warmth will be appreciated during late night chats.

The spring season should be enjoyed outside and with a few essentials, you can transform your front porch into the relaxing space to unwind that you need. Invite friends and family over for outdoor fun confidently by adding a few key functional items and stylish décor to your front porch.


Tips for Buying a Foreclosed Home

by c21commonweath_ldowling 4. March 2019 14:08

You might be familiar with what a foreclosure is but understanding the buying and selling process surrounding it can be a challenge. A foreclosed home happens when the owners are unable to pay the mortgage and the lender, usually the bank, takes on control and ownership of the property. As a result of foreclosure, the lender will typically try to sell the home for much less than its value. Since the banks are eager to sell foreclosed homes, the asking price is usually a combination of the remaining mortgage, interest, lawyer fees, and penalties. This usually accumulates to foreclosed homes being sold for 15% below their value, making it a big bargain for buyers. Find out what goes into buying a foreclosed home, the risks, and the benefits to make the smartest decision when deciding to purchase a foreclosure.

Buying Foreclosed Homes at Auction

Once a house has been foreclosed, the lender will likely try to resell it. The usual first step lenders take in selling a foreclosed home is a foreclosure auction sale. The lender will likely try to resell the foreclosed house in an auction setting, where potential buyers typically pay cash up front and buy the house sight unseen. While buying a house at foreclosure auction can offer a big chance for savings for potential buyers, it also comes with a big risk. If a foreclosed house is sold at auction, the new buyer assumes total responsibility, including all risks should anything go wrong or be damaged. Buying a foreclosed home at auction is a big decision and should be thought about beforehand to ensure the buyer is willing to take on total risk of every aspect of the property.

Real Estate Owned Properties

If a foreclosed house does not sell during a foreclosure auction, it becomes a real estate owned property, or REO property. A real estate owned property is a house that has been foreclosed due to the owner’s inability to make mortgage payments and is now owned by the bank or real estate agent. Once the home is real estate owned, potential buyers may contact the real estate agent on the listing to express interest in the home as usual. However, this selling process tends to move more slowly than others as the lender's goal is to eventually make their money back on the unpaid loan. Lenders can be unmotivated to move quickly when selling REO properties, making this process not ideal if you need to buy quickly.

Buying as Is

The biggest risk when buying a foreclosed home is buying the home as is. This is typical in all foreclosure processes as the lender is unlikely to make any improvements to the home. Additionally, many foreclosed homes have the potential to be in bad shape as the owners likely couldn’t afford maintenance or renovations. While typical homes being sold require inspections and disclosure of defects, buying a foreclosed home has none of those requirements. Buyers should be extra cautious of buying a foreclosed home as they are assuming responsibility for the entire property, including its flaws and necessary renovations.